CLIENT: THE CW | WARNER HORIZON | THE GURIN COMPANY | 405 PRODUCTIONS
Sideshow was there from the beginning, as seen in the Case Study. So naturally we were asked to fully explain Extreme Musical Chairs to affiliates and advertisers across the country. We created a 15-minute animated pilot of our original sizzle reel of the game. Since the cost of creating a live-action pilot would be huge, executing an animated pilot reduced costs significantly and proved invaluable to the format and set design when the show went into production. The objective was to provide pre-visualization of this crazy format where life really does imitate art.