The Lakers have been part of our DNA since the beginning.  From producing award-winning promos, teases and shows for FOX Sports, to in-show graphics and animations for KCal9 and, for the past seven seasons, having the honor of producing the Live Player Introduction Show.

It's a movie trailer for the athletes and fans. The introduction begins when an 80' cylindrical curtain drops from the top of the jumbo-tron down to the floor using four hi-end Christie projectors to display the show, creating a 360º viewing event. The sights and sounds of the show create a hair-raising experience for the 19,000 fans.